Facebook founder and chief Mark Zuckerberg is taking Google CEO Eric Schmidt down a peg in the popularity rankings.
For the first time, the social-networking phenomenon surpassed Google as the top visited Web site for most of 2010, accounting for 8.93 percent of all US visits between January and November 2010, according to Web tracker Experian Hitwise.
Google fell to second place, with 7.19 percent of all visits, followed by Yahoo! Mail with 3.52 percent, Yahoo.com with 3.30 percent and YouTube with 2.65 percent.
Facebook also ranked as the No. 1 most popular search term in 2010, maintaining a position it locked in last year.
Founded for Zuckerberg’s Harvard classmates in 2004, Facebook has since grown to 500 million users around the world. Facebook estimates that its users spend over 700 billion minutes per month on the site, which allows them to connect to their family and friends.
Of course, Google still won the day when it came to its total Web properties, including Google Maps and YouTube, garnering 9.85 percent of all US visits, according to Hitwise.
Meanwhile, Microsoft’s revamped search engine, Bing, held 10th place below Yahoo!’s search engine, Hotmail and MySpace.com.